October 5, 2020


An online video competition celebrating some of Europe’s best BMX stores

Vans The Circle

Vans Europe are excited to announce a new initiative to support local BMX stores, their riders and their communities. The Circle is a brand-new Vans BMX filming competition where 10 BMX shops from across the UK, Netherlands, Germany, France, Spain, Italy and Russia will go head to head for the chance to win up to €10,000 in prize money.

Filmed entirely at their local spots, The Circle will be a real chance for local BMX communities to showcase their crew of talent to viewers across the world – pros, ams, local heroes, creatives – everyone who contributes to their scene and makes their BMX circle what it is.

All full edits will be available to view on DIGBMX.com from November 6th for the public to vote on their “Fans Favourite”, before The Circle will culminate in a live one-hour online screening on 14th November.

Vans will bring together some of the most prolific names in the BMX world to judge the competition – including Dakota Roche, Alex Valentino, Peter Adam, Jon Taylor.


The Circle guidelines are simple but solid:

Each team can have up to 6 members, but we don’t want just the pros. We want the local heroes too.

The video part should showcase the team’s creativity in riding, filming and editing.

After all, the community is the 5th judge. Gather the troops and get them involved.


Participating Stores

Alans – Wigan, UK
Source – Hastings, UK
People’s Store – Cologne, Germany
Kunstform BMX – Stuttgart, Germany
Soulcycle – Amsterdam, Netherlands
Bros – Lyon, France
BMX Avenue – Montpellier, France
360BS – Barcelona, Spain
IL Butta BMX – Pavia, Italy
Stress BMX – Moscow, Russia

Live Broadcast - 14th November 2020

The winning shop will be announced during the live online broadcast of ‘The Circle’, hosted by Andy Zeiss and Sebastian Hejna.

Four judges including Dakota Roche, Alex Valentino, Jon Taylor and Peter Adam will discuss each store’s videos and give their final verdict.

Prize Categories

1st Prize - €10,000
2nd Prize - €5,000
3rd Prize - €2,500
Fan Favourite - €1,000
MVP - €500
Best Trick - €500
Creative Vision - €500

Follow @vansbmx66 and @vanseurope on Instagram to learn more about the Vans BMX team.