OTW by Vans Arrives: A New Platform for Vans Design Exploration and Experiences
A pinnacle expression of the brand that salutes skateboarding as the original cultural disruptor. First introduced with a skate installation on the Seine during Paris Fashion Week Men’s in June 2023, OTW by Vans is a dedicated space to push the boundaries of product design and experiences. The sublabel intersects with the most influential innovators from skateboarding, art, design, music and entertainment.
Influenced by the worlds of art and design, Proenza Schouler blends with Vans’ profound heritage in skateboarding to create an interpretation of the Classic Slip-On. The Vans x Proenza Schouler Puffy Slip-On–a reinvention of the iconic ‘70s silhouette–experiments with exaggerated proportions and fine leather materials exhibiting wearable luxury and modern craftsmanship.
“OTW by Vans is a frontier for progression, experiences and collaboration,” says Ian Ginoza, VP of Creative Direction for OTW by Vans. “The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”